CONTEXT

Every month, key products—ranging from beauty to food—are highlighted across Monoprix’s social channels. Within Monoprix's in-house studio, photo and video shoots are produced specifically for social media, with assets often repurposed for CRM channels.

Video Art Direction and styling for Instagram, showcasing "hero" products. These visuals are deployed across social media (Instagram), monoprix.fr, and CRM (email marketing).

CREATIVE STRATEGY

For each product, I develop a shoot intention, defining the atmosphere, styling (exclusively Monoprix), set design, and lighting.
On the day of the shoot, I am on-set to provide Art Direction and final validation, ensuring the output aligns perfectly with the initial creative intent.

THE RESULT

High-impact visuals featuring "hero" products that drive desire, set within diverse and 100% Monoprix-branded universes.