For my own wedding, I designed an art direction that reinvents traditional codes. Moving away from classic white or neutral tones, I imagined a colorful, graphic, and vibrant universe that places floral elements at the very heart of the visual identity.

CREATIVE STRATEGY

Modern and sculptural floral arrangements guided the entire color palette: intense purples, bright yellows, and terracotta oranges, punctuated by fresh, contrasting notes. These "seaside sunset" hues were then woven into every detail of the event:

• Stationery: Menus, seating plans, and invitation cards designed as true graphic objects.

• Decor: Hand-sewn napkins (crafted by my husband's mother), table settings, and textile details fully integrated into the brand universe.

• Attire: The bridal party, bridesmaids, and groomsmen wore outfits curated to match the established color palette.

• Overall Atmosphere: A visual consistency that blends freshness, intensity, and modernity.

THE RESULT

A pop and premium universe where every color becomes a signature and every detail contributes to a cohesive aesthetic experience. This project illustrates my ability to transform a bold vision into a complete art direction—from concept to execution—breaking established codes to create a memorable and high-end identity.