CONTEXT

The challenge of multi-category integration. How can Fashion, Home, Beauty, and Food coexist within a single digital visual identity? I designed a CRM guideline to structure newsletters and visuals for the M’Monoprix app: a clear, hierarchical, and adaptable foundation, regardless of the product category.

CREATIVE STRATEGY

From concept to industrialization. My approach consisted of creating a visual system that is not only aesthetic but, above all, high-performing and scalable. This work was built around three pillars:

Modularity & Industrialization: Designing a complete library of modules within Dartagnan, enabling agile production while ensuring absolute graphic consistency across various campaigns.

Hierarchy & Readability: Developing a flexible grid to alternate between highly visual universes (Fashion/Home) and information-dense areas (promotional offers, loyalty card benefits).

Mobile-First Adaptability: Systematic optimization of blocks to guarantee maximum visual impact and fluid navigation on smartphones—the core of current CRM usage.

THE RESULT

A streamlined digital identity. The result is a robust CRM graphic guideline that unifies Monoprix's brand voice. This system now allows for high reactivity from creative teams, ensuring a seamless transition between inspiration (the catalog) and call-to-action (the promotion), while reinforcing the brand's premium image across all digital touchpoints.

TOOLS & STACK

Dartagnan Platform, Adobe Photoshop