CONTEXT

MAKE UP FOR EVER is an LVMH-owned cosmetic brand that creates high-performance products for both professionals and makeup enthusiasts. For the For the launch of the Aqua Resist eyeliner range,it was essential to include educational elements on the makeupforever.fr e-commerce product page to help customers discover this new product and drive conversion. My role was to design the UI, which was then integrated by the IT team.

UI Design, Digital Art Direction

CREATIVE STRATEGY

A landing page offers more creative freedom than a standard product page. I established a new digital guideline for the brand's landing pages while respecting the core visual identity: an immersive full-screen construction featuring campaign photography and video, paired with the brand's bold signature typography for headlines. Interactive elements were integrated to allow users to explore every shade in the range.

THE RESULT

This digital guideline is still used today across all markets.

TOOLS & STACK

Adobe Photoshop