CONTEXT

Every month, key products—ranging from beauty to food—are highlighted across Monoprix’s social channels. Within Monoprix's in-house studio, photo and video shoots are produced specifically for social media, with assets often repurposed for CRM channels.

Direction Artistique de photos pour instagram, mise en avant de produits pépite. Utilisation des visuels sur le social media (instagram), sur monoprix.fr et en CRM (emailing).

CREATIVE STRATEGY

For each product, I develop a shoot intention, defining the atmosphere, styling (exclusively Monoprix), set design, and lighting.
On the day of the shoot, I am on-set to provide Art Direction and final validation, ensuring the output aligns perfectly with the initial creative intent.

THE RESULT

High-impact visuals featuring "hero" products that drive desire, set within diverse and 100% Monoprix-branded universes.

• Art Direction: Eugénie Greffin
• Photographers/Videographers: Flore Chenaux, Vincent Lootens, Yamas Prod, 1H1F
• Stylists: Sophie Dupuy, Catherine Moreau, Rémi Claras