CONTEXT

MAKE UP FOR EVER is an LVMH-owned cosmetic brand that creates high-performance products for both professionals and makeup enthusiasts. For the launch of the Step One primer range, an external provider developed a custom shade-matching tool. I was responsible for the UI design of the Primer Finder. Originally designed in French, it was subsequently translated for other international markets.

CREATIVE STRATEGY

I designed a minimalist interface for the Primer Finder to highlight visuals and packshots. The design focuses on a guided, step-by-step journey to simplify navigation and prevent user drop-off during the questionnaire. I also added an interactive progress bar at the top of the tool, allowing users to track their progress and stay engaged throughout the experience.

THE RESULT

The design is clean, fluid, and consistent, perfectly aligned with the brand's visual identity. It remains active and in use today.

Try it here 

UI Tool Design